Showcasing the Unique Features of your Property

Dated: February 27 2023

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Imagine you’re at the grocery store shopping for oranges. Two brands are available: the “Amazing Orange” and the “Super Orange.” Which would you choose to buy? Chances are, you wouldn’t decide based on their similarities. For example, since both oranges contain vitamin C, using that as a buying criteria wouldn’t help you choose between them. Instead, you would probably look for differences. What does one brand have that the other does not? Maybe one is less expensive, organically farmed, or is seedless! When people make buying decisions, they often look for differences. 
So, if you’re thinking of selling your property, highlighting its unique and desirable features — its differences from comparable homes — is crucial. How do you do that? The first step is to make a list of those special features you want buyers to notice. Those might include a new and spacious deck, extra high ceilings, a finished basement, move-in readiness, and other characteristics. Next, you want to make sure those features are emphasized in marketing materials and when staging your home. 
There are many ways to emphasize features through staging. For example, if the deck is a desirable feature, ensure it’s well-lit in the evenings (for afterdusk viewings.) Also, make it easy to see when buyers are in your home, by having the curtains pulled back. You may be able to explore other ways to ensure buyers notice and appreciate the deck too. Differences make a difference! Show them off when selling.  
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Megan Razavi

Megan grew up in Ottawa where she attended Elmwood School and then the University of Ottawa graduating with a Commerce degree specializing in Marketing. Having worked for major financial institutions ....

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